Subheadings (header tags - h2, h3, etc.) make your articles 'skimmable' and guide readers through the text. They also describe your content to search engines. A strong linking structure and other internal SEO best practices can provide that. Get into the habit of providing at least two internal links in every …

In a nutshell, it gets your ranking on the first pages of search results. Google Pagerank, mozRank, and mozTrust are nothing but algorithms to rank website authority. The thrill of the hunt is real! I asked where I could find new rocking horse . I asked where I could find local …

I think that another thing that I would share is that many people don't understand that SEO is really an integration of many things and bringing that integration together can be difficult. It's also recommended to disallow search bots from crawling internal search result pages within the /robots.txt file …

Having this long-lasting content on your blog and in your archives is a boon to traffic, social sharing, and more. Build a website migration team that includes everyone whom the website migration impacts. This often include: system administrators, developers, designers, copywriters, project managers, SEOs, legal, and management. Plan a kick-off …

Google is pushing towards more and more personalized search results, so in order for you to perform well, you'll have to ensure that you provide a better user experience that keeps people on your site. SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic …

There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. GRPs provide the advertiser with a better idea of the odds that members of the target audience actually viewed the content. However …

Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. Choosing an agency begins with the development of quality selection criteria. In many cases, paid search is much faster …

In other words, PHP, CGI, Java Platform Enterprise Edition (Java EE), and Python applications can communicate with all of the popular databases currently available on the market. Doing so could limit user discoverability of the product grid upon visiting the category page. research, an article that's scannable is 58 percent …

As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory …

Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. On the contrary, growth hacking seems to be more of an acceptable practice to many developers I've spoken to. Link building …

If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. Templates are not as flexible as a custom site, but they can save you significant money while maintaining graphic integrity. Be sure to explain early why people should be reading your …

Channel power has shifted in many ways. Whether you've just spent thousands of dollars on a custom website build or you're using an off-the-shelf stock website theme, you'll ultimately have to address the elephant in the room. Your elephant, my friend, is writing website content. Sites that link to relevant …

According to Google, natural links leading back to your site are definitely something to strive for. Google can, and does, ignore low relevance links. The worst offenders are generic links ("click here") and even worse, off-topic links. Whilst this keyword does indeed still cover a broad range of different types …

One of them is Social engine optimization. They make archived content easier to find and they can also theme and classify your posts which can be quite positive for your rank in search results By adding these to your website you vastly improve the distribution of your social content across …

Google's SEO Starter Guide states that, "If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would." In other words, including keywords - or at least clear and direct information - in your URL is a best …

HTTPS (secure) URLs are typically created after a user has logged into an eCommerce website. Maybe you hear of a hot new service offering pay-for-play content placement or easy reviews in the app store. We all have a certain amount of storage space on our personal computers - the same goes …

The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. Many of the companies I've consulted for over the past few years didn't pay much attention to keyword research. This creates a more …

As an example, duplicate URLs are created when URLs such as /page/ and /page/index.html, or /page and /page.html, render the same content. Perceptions and folklore about a campaign's results within an organization often become part of the results (i.e., the executives loved it, so it's a …

If you make a website from scratch, you need to take a few SEO related things into account. It's incredibly important to do this right from the start, as that will prevent a vast number of future headaches. You should definitely include keywords in your navigation bar. SEO helps your …

Before get too deep into keyword research, let me begin by saying that choosing a keyword is more art than science. If they charge what seems like a lot of money, shift them to your paid advertising category. He must not have practical experience.' This comment captures an important point …