Expand your cloaking as necessary

The chosen keywords should attract relevant traffic to the website. No matter what type of business you have, it's a good idea to spell out your terms of service and your privacy policy on dedicated pages. Try using several cities, in different parts of the UK, as a basis for …

more ...

Propagation of relevance using index

There are two main philosophical buckets of practices for SEO: black hat and white hat. Satisfy your users' intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are …

more ...

Take care when dealing with webmaster tools

That means you'll still have to make an original investment, and for small business owners with limited budgets, that can be problematic. Hopefully, you aren't actively seeking these low-authority sources, like article directories and shady forums, but it's still possible that a link to your site could show up there …

more ...

Winning marketing tactics for inbound links

If you're managing an active online presence, the more traffic you can get to your site, the better. Search engines drive focused traffic, and searchers are seeing specific sites on the results page because they are all relevant to their search, so you want to ensure that you stand out …

more ...


Pay attention to inbound links

Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. Choosing an agency begins with the development of quality selection criteria. In many cases, paid search is much faster …

more ...