Why most people will never be great at web crawlers

If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. Templates are not as flexible as a custom site, but they can save you significant money while maintaining graphic integrity. Be sure to explain early why people should be reading your …

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It's a win-win strategy with an emphasis on indexed pages

According to Google, natural links leading back to your site are definitely something to strive for. Google can, and does, ignore low relevance links. The worst offenders are generic links ("click here") and even worse, off-topic links. Whilst this keyword does indeed still cover a broad range of different types …

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Take the stress out of gateway sites

One of them is Social engine optimization. They make archived content easier to find and they can also theme and classify your posts which can be quite positive for your rank in search results By adding these to your website you vastly improve the distribution of your social content across …

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The best advice I've listened to about local search

Google's SEO Starter Guide states that, "If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would." In other words, including keywords - or at least clear and direct information - in your URL is a best …

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The steps needed for putting walled garden sites into action

HTTPS (secure) URLs are typically created after a user has logged into an eCommerce website. Maybe you hear of a hot new service offering pay-for-play content placement or easy reviews in the app store. We all have a certain amount of storage space on our personal computers - the same goes …

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The truth about page impressions

The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. Many of the companies I've consulted for over the past few years didn't pay much attention to keyword research. This creates a more …

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Thinking about analytics makes everything OK

As an example, duplicate URLs are created when URLs such as /page/ and /page/index.html, or /page and /page.html, render the same content. Perceptions and folklore about a campaign's results within an organization often become part of the results (i.e., the executives loved it, so it's a …

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What your mum didn't tell you about doorway sites

If you make a website from scratch, you need to take a few SEO related things into account. It's incredibly important to do this right from the start, as that will prevent a vast number of future headaches. You should definitely include keywords in your navigation bar. SEO helps your …

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Improve engagement by utilising non reciprocal links

Before get too deep into keyword research, let me begin by saying that choosing a keyword is more art than science. If they charge what seems like a lot of money, shift them to your paid advertising category. He must not have practical experience.' This comment captures an important point …

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