Increasing your page's loading speed not only helps your bottom line, but it has been confirmed by Google to be a ranking signal. Even if you have a compelling product and a fantastic business model, it won't matter unless people are able to discover your business in the first place …

Google is pushing towards more and more personalized search results, so in order for you to perform well, you'll have to ensure that you provide a better user experience that keeps people on your site. SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic …