Every website page, including your blog, should have at least one call-to-action above the page's fold -- in other words, don't make your website visitor scroll down to see the call to action. Calls to action can help SEO by creating an internal link on your website to a specific landing …

If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. Templates are not as flexible as a custom site, but they can save you significant money while maintaining graphic integrity. Be sure to explain early why people should be reading your …