Propagation of relevance using index

There are two main philosophical buckets of practices for SEO: black hat and white hat. Satisfy your users' intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are …

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Using traffic estimation tools in conjunction with blogs

You've launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? Online marketers competed ruthlessly for Google's precious first page despite Google's guidelines on quality. Google recognizes that a site might have two …

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It's a win-win strategy with an emphasis on indexed pages

According to Google, natural links leading back to your site are definitely something to strive for. Google can, and does, ignore low relevance links. The worst offenders are generic links ("click here") and even worse, off-topic links. Whilst this keyword does indeed still cover a broad range of different types …

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